Our SEO Process:
After working in SEO for over 20 years we’ve developed an excellent process to help our clients reach goals. Here’s some items we regularly touch on during our initial stages of working together:
Resources:
When discussing your resources we’ll touch on budget, technical support and internal communications.
SEO Audit:
An SEO audit will help us objectively to determine opportunity & problem areas that need improvement, how search engines currently view your performance, technical issues, competitive research and an action plan to get started.Analyse the client’s competitors and identify industry trends.
Keyword Analysis & Audience Research
Using keyword research tools we find out what your customers could potentially type into search engines to find your business. Keyword research identifies the keywords prospective customers might use to find your website and arrive at your main landing pages. This is where we discuss what content will need to be created to satisfy searcher intent.
Local SEO:
If you’re a brick and mortar business or you rely on foot traffic to your premises we’ll focus on map performance, local reviews or citations and reputation.
On-Site SEO or On Page SEO:
This is the practice of optimising web pages on your own website to adhere to search engine best practices such as meta data, schema markup, images, video and content.
Building search-friendly pages doesn’t have to mean sacrificing your website’s beautiful design, descriptive copy or great usability. We optimise your pages, without compromising quality.
Off Page SEO:
This is the practice of building your authority on other websites. We use digital PR techniques to build your presence online.
Technical SEO:
Often, it’s behind-the-scenes basic errors that cause websites to fail in search engines. We use our technical SEO knowhow to ensure Google can easily crawl your website, index your pages and understand your URL structure.
Goals Set Up:
We help you set up Goals, Events & Ecommerce Tracking within Google Analytics to measure conversion rates – whether that be an online sale, an email subscription sign-up or a contact form fill-out. Your ROI will be in black and white.
Off-Site SEO:
The number of links pointing from high-authority websites to your site greatly impacts your pages’ ranking positions. We build high-quality links and use keyword-optimised anchor text to drive relevant traffic to your website and improve your domain authority.
Blog Optimisation:
We understand how to structure blog posts and other content pieces to achieve featured snippet results and position one rankings. We identify longtail keywords that create brand awareness and bring a relevant audience onto your site.
Industry Considerations:
If you’re in a sensitive industry that focuses on finance or health we need to discuss YMYL (Your Money Your Life). Some industries you need to establish E-A-T (Expertise, Authoritativeness and Trustworthiness).
Reporting:
Our team of SEO Consultants in South Africa work with you to identify your website’s Key Performance Indicators and send through weekly or monthly reports as desired, based on these important metrics.