SEO News
– Fresh Trend Media
– Search Engine Land
– Search Engine Journal
Keyword Research
– Answer The Public
– Also Asked
– Wordstream
– Wordtracker
Traffic
– Traffic Secrets
Web Site Audit
– Web site Grader
– Mobile friendly test Lighthouse
– Web Site Checker
– Page speed insights
– Domain Authority Checker
SEO Tools
– Long Tail Pro
– WEB CEO
– SEM Rush
– Moz
– Magestic SEO
– Ahrefs
– Hubspot
– Screaming Frog
– SEO Tools
Main Search Engines
– Google
– Bing
– duckduckgo
AI Chat Engines
– ChatGTP – Gets it’s results from Bing
– Gemini – Gets it’s results from Google
Local SEO
Directory Sites in South Africa:
– Google My Business
– Bing Places
– Hotfrog
– Apple maps
– Foursquare
– Cylex
– Brabys
– Ananzi
– Entrepo
– Yellosa
– Snupit
– SA Yello
– Think Local
– Blogarama
– Biz Community
Google My Business Optimisation Tools
– GMB Audit for local SEO
– PlePer Local SEO Tools
Main points to remember with Google My Business
– What’s the most iportant service or product I offer?
– What would my ideal customer type into Google to find me?
– What category are my top competitors using?
Multi Modular Search
– Google Image Search (yes, images rank in search results!)
– YouTube (videos show up in Google results now)
– Featured Snippets (stealing traffic from competitors)
– Voice Search (people are literally asking for them)
Link analysis tools
– Link Assistant
– Raven Tools
– seo-spyglass
Security
– letsencrypt ssl
Training
– Skillshop
– Google search console training
– Google My Business Tips and Toutorials
– Light Speed Cache plugin
Interesting Articles
History of Google Algorithm Updates
What is a Key Performance Indicator (KPI)?
The 9 Most Important SEO KPIs You Should Be Tracking
Robots txt file
Google Search Operators
| Search Query | Purpose |
| site:yourwebsite.com | See what’s indexed on Google |
| site:yourwebsite.com “404” | Find error pages |
| filetype:pdf site.yourwebsite.com | Locate PDFs |
| site:yourwebsite.com -intitle:”keyword” -inurl:”keyword” | Detect thin content without keyword fargeting |
| link:yourwebsite.com | View backlinks (limited) |
| site:competitor.com | Analyse competitor content |
| intext:”keyword” site:yourwebsite.com | Audit keyword usage in content spot missing meta descriptions |
| before:2023-01-01 site:yorwebsite.com | Find outdated pages |
| site:subdomain.yourwebsite.com | Check subdomain indexing |
| inanchor:”keyword” | Check anchor text optimization |
| site:yourwebsite.com inurl:mobile | Find mobile-specific pages |
| site:facebook.com “yourwebsite.com” | Track social mentions |
| site:yourwebsite.com “FAQ” | Locate all FAQ content |
| “404 Not Found” site:yourwebsite.com | Identify thin content |
| site:yourwebsite.com inurl:2020 | Audit old posts |
| “duplicate content example” | Spot content theft |
| “internal link” site:yourwebsite.com | Identify no indexed pages |